BEHIND THE SEAMS
After stints in business development for luxury brands like Giambattista Valli and Charlotte Olympia, Guia Cleps took a detour into tech before being yanked back into the fashion fray to rescue a floundering evening bag brand.
It didn't last long—she was fired. But from the depths of her despair emerged a plan. Armed with $10,000 in savings, frequent flier miles, and fluency in Portuguese, Guia set off for Rio, wondering if she could flip the script—and turn her love for teeny tiny Brazilian bikinis into a real biz.
While in Rio, Guia spotted a girl on the beach who had tied her bikini bottoms with a scrunchie, and it sparked an idea: Her first bikini would be called Scrunchie, featuring ultra-flattering, ruched sides that would hug a woman’s curves without digging into her skin. And just like that, Reina Olga—named after her grandmothers, as an ode to their love of leopard print—was born.
Her first Reina Olga sale happened a mere six weeks to the day she was fired—validation that she was onto something good. Guia moved production from Rio to her home in Italy, and as they say, the rest is history.
For over a decade, Reina Olga has been crafted inside Milan's most prestigious, woman-owned swimwear and lingerie atelier. Guia is endlessly inspired by the atelier’s incredible team of women, all of whom do their jobs with passion, skill, and attention to detail. Today this relationship has grown to feel like family, united by a shared love for originality and a commitment to quality, fit, and craftsmanship.
“I want to express my immense gratitude to the women who work in our atelier—first, for believing in me and in the incredibly small project that it was in the beginning, and second, for still being here today on this crazy ride with me.
I love you,
Guia”
MEET THE DREAM TEAM
GUIA & EUGENIO
Partners in life, in crime, and in business.
When Eu isn't busy managing all the complicated money stuff, you'll catch him windsurfing, hanging out with his family, and riding his motorbike. Guia, meanwhile, is our creative mastermind—and an uncompromising perfectionist when it comes to fit, making sure each bikini looks impeccable on everyone. She loves getting into mischief with her beloved family, playing tennis, the mountains, and Lychees.
ELISA (LA NONETA)
La Noneta joined the family last year for the opening of our flagship store in Sardegna. Her position has grown substantially since joining, mostly because she's awesome, but also because she's a nerd in disguise and speaks Eu's language. She's a total badass and lovesthe outdoors. Windsurfing, hiking and alpine touring are just a few of this busy bee's passions.
daniele
Daniele is the most patient dad on the planet; he listens to all your requests, helps with your fantastic outfits, and rarely says no. For him, customers are like an extended family to cherish with care. In his free time, he enjoys cooking, basking in the affection of his three lovely daughters, and binge-watching TV series. He's a fan of the '80s, Noir books and he's a songwriter.
giulia
Giuli is our maestro of marketing mischief. We suspect she sprinkles marketing magic in her coffee every morning, cooking up campaigns that are nothing short of spellbinding. When she’s not busy turning spreadsheets into gold, you'll find our super duper market-mummy juggling between baby bottles, school pickups, dreamy travels and, first things first, fashionshows.
MICHELE (LA SUZE)
La Suze has a dancing addiction that is only rivaled by his love for belting out tunes—karaoke nights are his jam. By day, he’s Reina Olga’s e-commerce maestro, navigating the digital realm with the finesse of a seasoned nerd. Whether he’s grooving on the dancefloor or optimizing our online shopping experience, you can bet he’s doing it all with a sprinkle of charm and enthusiasm.
ELEONORA (FLI)
Fli is our sexy finance expert. She eats cashflow charts for breakfast and snacks on overdue payments. Sounds like a nerd? a little bit. But boy does she look great in a bikini. When she's not busy negotiating payment terms, you'll find her having an aperitivo in Milan, busting a move at a party, hiking, or getting her ass kicked by Guia on the tennis court.